Our vision - to be the leader in client-centric wealth creation and protection - supports the definition of Sanlam as a group of businesses focussed on building and growing wealth for our clients.

In this quest, Sanlam focuses on the following key pillars of its strategy. They are

• Aggressively improve performance and attain a leadership position in wealth creation in South Africa beyond life insurance
  • Improve the effectiveness of our traditional distribution models and introduce new initiatives such as SanlamConnect.
  • Release capital and investigate acquisitions that will deepen our presence.
  • Systematically build our bancassurance arrangements and transactional banking capability.

• Improve capital efficiency even further
  • Ensure effective management of our capital base by making strategic investments, building a balanced portfolio and applying capital in the most efficient manner.

• Prioritise the international positioning
  • Expand international operations' share of Group operating profits.
  • We believe attractive opportunities are to be found in India.
  • Create a leading position in the financial services emerging markets.

• Accelerate transformation
  • Maintaining a relevance to a changing market demographic and respond to the requirements of our key stakeholders in terms of BBBEE.

In 2008 we will also be focusing on achieving a sustainable superior rating of our Group by enhancing ROGEV through:

• Further optimisation of the Sanlam group capital structure;
• Delivering topline growth; and
• Improved operational efficiency.