Category Newspapers

Here are three sections:

• Sanlam/Cronwright Trophy (for newspapers with print order/circulation 15 000+)
• Sanlam/Hultzer Trophy (for newspapers with print order/circulation below 15 000)
• Sanlam Award (for smaller independent town newspapers with print order/circulation less than 5000)

Entry will be limited to newspapers that:

• have an ABC / VFD certification;  or
• are able to supply two affidavits:
  • one confirming the newspaper's average six-month sales figures, and
  • another, from the printer confirming the print order.

The entry form (PDF) must be accompanied by one SET of any THREE complete issues (i.e. three different papers) copies of the paper published during the current competition year.

The papers will be evaluated in totality, in accordance with the relevant criteria.

Criteria

• News value / language usage (45 points)
  Ease of reading, bearing in mind its particular style of likely audience, clearly defined news holes
  • Language usage, style
  • Length of stories
  • Variety
  News value with relation to regional market and contents.
  Newspaper as interpreters of news in region
  • Readers' input
  • Covering of different angles
  • All-inclusiveness of stories.
    
    
• Typography / layout (35 points)
  Visual impact: the dominating impression of pages, including photos, headlines and advertisements.
  Front page: layout style and presentation, clear and striking presentation of news and photos, the use of headlines, boxes, frames and teasers to present news in the best possible way and the use of white space for typographical neatness and legibility.
  Use of fonts, uniformly in use of font size and readability.
  Clear and striking presentation of news, layout and use of white space to enhance readability.
  Limited use of overflow and multiple turns.
  Suitability of heading and variable combination of styles and fonts.
  Use of colour.
  
  
• Printing & production (10 points)
  Printing density and uniformity (consistent and suitable density, unbroken borders, limited set-off, clean appearance).
  Printing quality, absence of scum, tint, set-off.
  
  
• Advertisements (10 points)
  Positioning and layout throughout newspaper (prominent display without submerging news), typography, borders and screens.
  Readability and indexing of classifieds.

Please note:

PDF documents are viewable using the Adobe® Acrobat Reader.
You can download Acrobat Reader free of charge directly from Adobe (all platforms).